Exclusive Interview with Scout Motors' New Chief Design Officer
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Exclusive Interview with Scout Motors' New Chief Design Officer
How Chris Benjamin's Jeep experience and international perspective will create unique electric off-roaders for this storied brand.
The current American off-roading scene is adrift in a sea of aggro intensity. Trails are full of Wranglers in need of new prescriptions thanks to angry eye'd headlights. Ford's most capable off-roaders are named after a dinosaur that pop culture would tell us is a vicious killer, while each new truck that hits the market must be taller and meaner than those which came before.
Continue this curve and eventually you land in a future where every off-road park looks like a Fury Road fever dream.
For the electric reboot of Scout Motors, an all-American brand with a strong heritage of off-road capability, newly appointed chief design officer Chris Benjamin wants to take a different, more respectful approach to off-roading.